How to use Adwords

It's been awhile since my last post and that's due to the fact that work has just been so busy! But today I finished a report that my boss asked me to before I go back to school. The report is on Google Adwords and how to use it. Once I go back to school, someone will be brought in to fill my spot and they will need to do a lot of the same work as me, but likely will not have the knowledge of how to best us Adwords. So I put together this two page document about it.

Below is a summary of it. To download the full file in .doc format: Click Here.

Topics:

• Introduction
• Basic Guidelines
• Picking a budget
• Keyword Costs
• Keyword Research
• Creating the Ad
• Maintaining the Ad
• Conversion Rates
• Summary

Basic Guidelines

• Only use keywords that appear in 7 positions
• No more than 5 keywords per ad, no less than 3
• Stop ads if conversion cost is more than 12% of the cost of the item
• . . .

Please give me some feedback on it, if you have any, or email me if you have any questions. I also do consulting work if you are interested.

Thanks!

bsilverstein.info
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